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Anita Maria Stogel

Anita Maria Stogel

Owner, Head and Heart of the Business Coaching Academy

Anita Maria Stogel serves as a business coach, trainer and keynote speaker. After studying law in Munich and MBA in Texas, she immersed herself in the world of international management. "During my successful years in the corporate world, I understood that only people are the key to success: people and their connection to themselves and their connection to others.”

Today, the Business Coaching Academy is an organization in global demand that helps companies and people achieve their goals more easily.

Anita opens her treasure chest of unique personal insights, knowhow and best practices gained from over 1000 coaching sessions, hundreds of team trainings and seminars and extends them to clients as a developmental and transformational opportunity. 

In my years in the corporate world, I have come to understand that only people are the key to lasting success: people and their connection to themselves and others".

Today, the Business Coaching Academy is an organisation in demand the world over and designed to support companies and people in reaching their goals more easily and effectively.

The Business Coaching Academy Team has one goal: Making people's work and lives easier.
Clients and seminar participants learn to deal with other people and themselves in an open, clear and courageous way. Those who are at peace with themselves design their tasks with curiosity, joy and lightness. This unleashes energy to reach the company's goals and visions.
The Academy was established in 2013 as the essence of a 20-year management consultancy:

People are the key to success, transparent and simple processes, and innovation.

We Make a Difference
All Academy trainers for Seminars and Coaching come from the Top Management and convey the quintessence of management. We all work systemically and keep an eye on the entire system - for more success and sustainability.
All Academy trainers have at least 15 years of deep experience as successful trainers, consultants and top executive coaches.
Our methods enable participants to gain new perspectives. Through impactful exercises and personal insights long-sought, long-lasting behavioral changes are achieved.


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Who are we to judge other people as "good" or "bad"? Do we know the whole truth? No. Is it necessary to judge? No.

Anyone who repeatedly judges others wastes precious energy that could be used to better ends. “But I have to evaluate my employees!” “Yes, there are suitable competences and appropriate behaviours for a defined context.”

But I don't judge humans per se. That is presumptuous. There, I would only try to raise myself to some supernatural moral instance. What nonsense. Even such an instance would not judge – for there is only love. And, of course, I want to and should distance myself from co-workers, friends,  places, products and institutions if they do not benefit my growth and ability to serve. When I judge,  I am merely looking back and cementing the imperfect past instead of looking ahead and trusting and allowing anything new and better that wants to unfold.

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